Every meeting starts the same way. I look at your business from the outside, you tell me what you see from the inside, and we compare notes. Most owners discover at least one thing they had been carrying around for months.
I will spend a day or two looking at your website, brand, and current digital marketing before we talk. You get a clear view of what is working and where leads are slipping through.
We meet for thirty minutes. I share what I found. You share what you have tried and what is on your mind. We figure out together which questions are worth answering first.
You walk away with a plan you can act on. Whether you work with me next or not. The review is yours to keep.
Thirty minutes by video. I do the homework before we meet so the time is spent on your business, not on me asking what you do.
"This is a working conversation, not a pitch. If we are not the right fit I will tell you who is."

— John Espinoza
Founder, Green Street Digital
Three phases, eleven stages. Built on the simple idea that a brand only holds together when what is on the outside is grounded in what is true on the inside.
We talk to the buyers you already have and the team you already trust. Then we map what is actually true about your brand from the inside.
We turn what we found into positioning, personas, archetype, and messaging. Decisions become easy because every choice points back to something real.
Identity, website, and digital marketing are built from the same intelligence. The brand the world sees matches the one inside the company.